Artists ranging from Camila Cabello and Tyler, the Creator to Billie Eilish and Lil Nas X brought home big streaming gains in the wake of their performances on the 2020 Grammy Awards. According to initial reports to Nielsen Music/MRC Data, the performed songs (including original and popularized versions of songs covered, but not including brand-new-to-market tracks) earned 21.8 million on-demand streams in the U.S. (audio and video combined) on Jan. 27 (the day after the Jan. 26 Grammy Awards broadcast on CBS), up from 17.29 million the day before. That’s a rise of 26%.
Some of the significant gaining songs performed on the show include: Cabello’s “First Man” (1.31 million on-demand streams; up 750% from 154,000 the day before), Eilish’s “When the Party’s Over” (2.18 million; up 65% from 1.32 million), Lil Nas X’s “Rodeo” (814,000; up 154% from 320,000), Jonas Brothers’ “What a Man Gotta Do” (1.42 million; up 19% from 1.19 million), Tyler, the Creator’s “Earfquake” (1.17 million; up 43% from 819,000), Alicia Keys’ “Underdog” (420,000; up 95% from 216,000) and Lizzo’s “Cuz I Love You” (420,000; up 51% from 278,000).
Eilish and her brother Finneas were the big winners at the show, taking home five Grammys each. (Finneas produced and co-wrote the bulk of Eilish’s album When We All Fall Asleep, Where Do We Go?, which took home the album of the year trophy.) In total, Eilish’s overall catalog of songs got a streaming boost of 53% on Jan. 27 (with 30.12 million streams, versus 19.71 million on the day previous). Eilish’s record of the year and song of the year winner, “Bad Guy,” nabbed an 80% streaming increase on Jan. 27, collecting 6.19 million clicks that day, as compared to 3.44 million the day before.