/Atari has two Bay Area locations planned for its video game-themed hotels – SFGate

Atari has two Bay Area locations planned for its video game-themed hotels – SFGate

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Gamers, get ready to jetset and stay in what can only be described as a video game paradise: Atari Hotel.

The video game company recently announced plans to open up a series of eight hotels in cities across the country — including San Francisco and San Jose — to create a “unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination.”

Don’t expect Atari-only tributes to the company’s classic games, such as Pong or Centipede — while there is a retro element to the hotel, there will also be a number of more current upgrades to the entertainment offerings. Those staying in the hotel will be able to take part in “fully immersive experiences for every age and gaming ability” including virtual reality and augmented reality, the press release stated. A number of the hotels will also feature venues capable of hosting esports events.


Guest rooms will also be themed; some will sport a retro style of decor while others may be styled after “Ready Player One,” CNN reported. They will also be “affordably priced.”

Atari is partnering with GSD Group, according to the press release, and Napoleon Smith III, a producer for the “Teenage Mutant Ninja Turtles” film reboot.

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!” Smith said in a statement.

It’s great timing for the hotel, as the New York Times pointed out. With an estimated 2.5 billion gamers and esports gaining in popularity — over 19,000 people went to the 2019 Fortnite World Cup that took place at the USTA Billie Jean King National Tennis Center in Queens, the newspaper noted — it seems that a hotel venture with a planned space for esports competitions are likely to become popular destinations for gamers.

Atari Hotels are also planned for Las Vegas, Denver, Chicago, Austin and Seattle, along with the Bay Area locations. There’s no opening dates set yet for those locations, but the group expects to break ground on a Phoenix location this year and will be completed within 18 to 24 months.

Dianne de Guzman is a Digital Editor at SFGATE. Email: dianne.deguzman@sfgate.com


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